Have you noticed that more and more junk mail is being sent that actually has a good value? The truth is that everyone is way too busy to read all the mails that find their way into their inbox. I know, it’s crazy to think that someone would spend a few hours of their time to write some excellent content, spend an hour or so more to format it correctly and pay to distribute it to their database in an email format and get absolutely no results.
If you are like me, you want to know what else is out there. What can I do, as a business owner, which would guarantee success or at least improve it?
Well, there are a few things you can do to make sure you keep in contact with your customers and remain in the top 5 companies they remember.
1.) Keep very active communication. Don’t stop only at sending a few emails once or twice a year. Send emails, bulk SMS messages, birthday cards, holiday wishes, etc.
2.) Always add value to whatever you do.
3.) Get them involved in choosing what they want you to sell to them. This way you don’t have to guess, and they will have already presold to themselves anyway.
4.) Educate! Share what you know about everything that is relevant to your customers. Put it in an e-book, or just a brochure, or a newsletter.
5.) Be different. Don’t go with the crowd. If everyone is sending emails, send a letter. It gets noticed.
So why does everyone follow the crowd? The truth is, when someone tries something and it doesn’t work, someone else has seen him do it but hasn’t realized that it doesn’t work. Whole industries are born on this concept. This is why a lot of businesses fail. People think they have a good idea, but they really don’t. They are solving their problems as opposed to solving the problems of the people that would be their customers.
So, while thinking outside the box, and while in pursuit of the best possible solution for letting people know about something very important, I find that SMS messages work best. There are a few companies out there that offer bulk SMS solutions as well as mass text messaging solutions.
Depending on how you manage your database, you will have to do your own research to find what suits you.
Some applications are web-based, while some add to your Outlook or emailing clients. Some software programs require a separate phone number and an actual mobile phone to sit beside your computer.
Sending a bulk SMS has become easier than sending an email, and right now it has a lot more power than an email since it has higher perceived value and is received instantly. Give it a go, and see if it improves the bottom line of your business.
One very special and up-and-coming bulk SMS Company that you will like to choose is YourBulkSMS The bulk SMS Company is at the cutting edge of the business and the price rates it charges are also very low.